Collect-and-get campaigns engage all ages, just like a good cup of soup. By registering online, happy customers of a certain Campbell’s soup variety would receive gift voucher codes for DesignSkins® worth €14,95 or €29,95 depending on the number of campaign codes collected.
Campaign codes were hidden under stickers attached to the front of the soup packaging. Each on-pack sticker would contain a unique code for this purpose.
The online registration would involve an email address for login. This facilitates automatic sending of gift voucher codes once the customer has entered the minimum amount of campaign codes.
Collect-and-get campaigns are very effective in boosting sales over a given period of time, provided certain pitfalls can be avoided. Call us to learn how we can help you reach your sales goals.