Mail-in rebates or gifts may sound like an old fashioned idea, but it is still good as gold when the campaign is conducted properly. For the MiniRisk® brand we developed a cross-over campaign platform where customers were encouraged to continue shopping MiniRisk® brand products. And perhaps gain more time to use the products at home.
After purchasing two MiniRisk® products, the customer would use a provided, pre-addressed envelope to mail-in the sales receipts. But first they would register online. This activates the cost savings associated with drawing the customer into the supply chain, universally known as the success formula of IKEA. Further costs savings were activated by electronic delivery of the gifts: emails with links to download areas. Among the gifts, we furnished audio books of the popular children’s characters The Moomis.
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