How about a treasure hunt for added exposure and a sales increase?  Sometimes hiding an instant win lottery code inside the package will do, provided the framework is right. Therefore a truly treasure hunt inspired desolate tropical island graced the campaign’s web page where the code could be redeemed. And since most foodstuffs packages are opened in the kitchen, we also provided a mobile phone text messaging service (SMS).

Prizes were good as pirate gold: €5000 travel gift card for the overall winner, and a Tefal non-stick frying pan for the many other lucky ones who could continue enjoying their Saarioinen pan-ready foods.

Please give us a call to hear how we can send your customers hunting for a treasure trove.