Go large and win big was the champion formula when we launched an instant win lottery for Fazer’s candy division. Jumbo sized candy bags (400 grams) of the various Fazer mixed assortment candy were furnished with a campaign sticker containing a unique code. Soon after the launch, candy bags were flying off the shelves.
To determine if you were an instant winner, customers would register online. The lucky ones would receive gift vouchers of €8 cash value valid for Fazer products, or DesignSkins® for their mobile phone. The skins would sport a choice of four distinct legacy designs from the Fazer portfolio. To top it off, all participants were also entered into weekly drawings of Xbox 360s.
Needless to say, the campaign was a massive hit with the 13-17 yo segment.